Mass Communications Essay

Advertisers have only one mission to achieve and that is to attract attention of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things catches a woman’s attention, they are sure to be able to communicate their other messages afterwards. For example, for products and services that target the women market, advertisers approach advertising activities on things that will make women stop, look and listen. For young adults, it would be handsome men, beautiful clothes and anything that is consistent with prevailing fads. Motivations for older women would be handsome men, anything for their families’ well being, anything to preserve youth and beauty. Besides physical points that advertisers use to lure attention, there are other factors that help advertisers reach more audiences and that is to project interesting and convincing topics such as cause oriented, value driven campaigns. Some products such as Body Shop advertise their support for women entrepreneurs worldwide. Products stamped with ‘organically grown’, ‘baby-friendly’ or ‘smoke-free’ attract women who are health and family oriented. Some advertisements such as beauty products get prominent doctors to endorse their products and this adheres to the safety issues that their women market is privy of. Three ads that catch my appeal are Body Shop, Apple Macbook and Dove Soap. Least appealing to me are Guess Jeans, car ads with sexy girls sitting on the cars and the Marlboro ads. Looking into the list above, I realize that the advertisements I find appealing are the advertisements that insert social concern and value to women as part of the company’s corporate mission and vision. Body Shop products are similar to other beauty products but their advertisement of helping suppliers from third world countries strike a chord inside me. Dove Soap commercials promote women’s preservation of beauty that does not need surgery or alterations. For me, Dove Soap advertisements adhere to my own idea of ageless beauty. Stereotyping is often used in advertisements because it reaches more people who usually have the same notion of what men are, of what cars are and what women are. I believe that using women’s body or men’s body as a means to attract attention to a product or service is poor taste. It appeals to instincts and therefore borders the animalistic nature of the people that should not be turned on because it is almost like regressing to becoming an animal once again. A â€Å"bad ads† are advertisements that are tasteless. They do not respect any culture and would trample on the sensitivities of people’s lives and uniqueness just to get attention. These ads get attention no matter what. Advertisers of bad ads believe that bad or good publicity is still publicity. â€Å"Bad ads† do not have any effort to invest on social responsibility. It is unfortunate that ‘bad ads’ proliferate more than ‘good ads’ because they actually are the ones who catch more attention just by the mere fact that they are bad. Bad ads catch the attention of both informed and misinformed consumers therefore bad ads must be regulated and policed. The power of advertisers is tremendous in terms of communicating beliefs and ideas to the mass audience. As for my part, I have to remain vigilant against advertisements that might catch my attention but have hidden persuasions that will lead to losing the treasured values I have. Especially being a woman myself, my support to bad ads will only hurt my own disposition and respectability as a woman. If I would want to be treated right, I must support advertisements that respect the role of women rather than abuse it. References: Body Shop Commercial Atwan, Robert. 1979. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., Cohn, David L. 1940. The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster Evans, George Heberton, Jr. 1948. Business Incorporations in the United States, 1800-1943. New York: National Bureau of Economic Research, Inc.,

Porter Diamond Essay

Michael Porter put forth a theory in 1990 to explain why some countries are leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan using the four elements of Porter’s national competitive advantage theory. Suggested Answers: 1. Factor conditions Japan possesses relatively weak basic factors but good advanced factors, e.g. availability of high quality scientist and engineers; and advanced rail road and telecommunication infrastructure. 2. Demand conditions High degree of buyer sophistication Strong preference for new product and high demand for quality products and services 3. Related and supporting industries Clusters in manufacturing sector are sustained by abundant and high quality supporting industries. For example, the automobile parts cluster in Ota City and the industrial supply base for construction machinery in Komatsu City. 4. Firm strategy and rivalry Good cooperation in labor-employer relations. Japan has traditionally lifetime employment, which helps to build good relationship between  management and employees High intensity of local competition. There are large number of companies in both manufacturing and service sectors, e.g. car manufacturers and IT software companies CGE25101 Globalization and Business Tutorial 12 Discussion Question: The Porter’s Diamond Michael Porter put forth a theory in 1990 to explain why some countries are leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan using the four elements of Porter’s national competitive advantage theory. Suggested Answers: 5. Factor conditions Japan possesses relatively weak basic factors but good advanced factors, e.g. availability of high quality scientist and engineers; and advanced rail road and telecommunication infrastructure. 6. Demand conditions High degree of buyer sophistication Strong preference for new product and high demand for quality products and services 7. Related and supporting industries Clusters in manufacturing sector are sustained by abundant and high quality  supporting industries. For example, the automobile parts cluster in Ota City and the industrial supply base for construction machinery in Komatsu City. 8. Firm strategy and rivalry Good cooperation in labor-employer relations. Japan has traditionally lifetime employment, which helps to build good relationship between management and employees High intensity of local competition. There are large number of companies in both manufacturing and service sectors, e.g. car manufacturers and IT software companies CGE25101 Globalization and Business Tutorial 12 Discussion Question: The Porter’s Diamond Michael Porter put forth a theory in 1990 to explain why some countries are leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan using the four elements of Porter’s national competitive advantage theory. Suggested Answers: 9. Factor conditions Japan possesses relatively weak basic factors but good advanced factors, e.g. availability of high quality scientist and engineers; and advanced rail road and telecommunication infrastructure. 10. Demand conditions High degree of buyer sophistication Strong preference for new product and high demand for quality products and services 11. Related and supporting industries Clusters in manufacturing sector are sustained by abundant and high quality supporting industries. For example, the automobile parts cluster in Ota City and the industrial supply base for construction machinery in Komatsu City. 12. Firm strategy and rivalry Good cooperation in labor-employer relations. Japan has traditionally lifetime employment, which helps to build good relationship between management and employees High intensity of local competition. There are large number of companies in both manufacturing and service sectors, e.g. car manufacturers and IT software companies CGE25101 Globalization and Business Tutorial 12 Discussion Question: The Porter’s Diamond Michael Porter put forth a theory in 1990 to explain why some countries are leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan using the four elements of Porter’s national competitive advantage theory. Suggested Answers: 13. Factor conditions Japan possesses relatively weak basic factors but good advanced factors, e.g. availability of high quality scientist and engineers; and advanced rail road and telecommunication infrastructure. 14. Demand conditions High degree of buyer sophistication Strong preference for new product and high demand for quality products and services 15. Related and supporting industries Clusters in manufacturing sector are sustained by abundant and high quality supporting industries. For example, the automobile parts cluster in Ota City and the industrial supply base for construction machinery in Komatsu City. 16. Firm strategy and rivalry Good cooperation in labor-employer relations. Japan has traditionally lifetime employment, which helps to build good relationship between management and employees High intensity of local competition. There are large number of companies in both manufacturing and service sectors, e.g. car manufacturers and IT software companies CGE25101 Globalization and Business Tutorial 12 Discussion Question: The Porter’s Diamond Michael Porter put forth a theory in 1990 to explain why some countries are  leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan using the four elements of Porter’s national competitive advantage theory. Suggested Answers: 17. Factor conditions Japan possesses relatively weak basic factors but good advanced factors, e.g. availability of high quality scientist and engineers; and advanced rail road and telecommunication infrastructure. 18. Demand conditions High degree of buyer sophistication Strong preference for new product and high demand for quality products and services 19. Related and supporting industries Clusters in manufacturing sector are sustained by abundant and high quality supporting industries. For example, the automobile parts cluster in Ota City and the industrial supply base for construction machinery in Komatsu City. 20. Firm strategy and rivalry Good cooperation in labor-employer relations. Japan has traditionally lifetime employment, which helps to build good relationship between management and employees High intensity of local competition. There are large number of companies in both manufacturing and service sectors, e.g. car manufacturers and IT software companies CGE25101 Globalization and Business Tutorial 12 Discussion Question: The Porter’s Diamond Michael Porter put forth a theory in 1990 to explain why some countries are leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan using the four elements of Porter’s national competitive advantage theory. Suggested Answers: 21. Factor conditions Japan possesses relatively weak basic factors but good advanced factors, e.g. availability of high quality scientist and engineers; and advanced rail road and telecommunication infrastructure. 22. Demand conditions High degree of buyer sophistication Strong preference for new product and high demand for quality products and services 23. Related and supporting industries Clusters in manufacturing sector are sustained by abundant and high quality supporting industries. For example, the automobile parts cluster in Ota City and the industrial supply base for construction machinery in Komatsu City. 24. Firm strategy and rivalry Good cooperation in labor-employer relations. Japan has traditionally lifetime employment, which helps to build good relationship between management and employees High intensity of local competition. There are large number of companies in both manufacturing and service sectors, e.g. car manufacturers and IT software companies CGE25101 Globalization and Business Tutorial 12 Discussion Question: The Porter’s Diamond Michael Porter put forth a theory in 1990 to explain why some countries are leaders in the production of certain products. His work incorporates certain elements of previous international trade theories but also makes some important new discoveries. He identifies four elements present to varying degrees in every nation that form the basis of national competitiveness. Analyze the current situation of Japan using the four elements of Porter’s national competitive advantage theory. Suggested Answers: 25. Factor conditions Japan possesses relatively weak basic factors but good advanced factors, e.g. availability of high quality scientist and engineers; and advanced rail road and telecommunication infrastructure. 26. Demand conditions High degree of buyer sophistication Strong preference for new product and high demand for quality products and services 27. Related and supporting industries Clusters in manufacturing sector are sustained by abundant and high quality supporting industries. For example, the automobile parts cluster in Ota City and the industrial supply base for construction machinery in Komatsu City. 28. Firm strategy and rivalry Good cooperation in labor-employer relations. Japan has traditionally lifetime employment, which helps to build good relationship between management and employees High intensity of local competition. There are large number of companies in both manufacturing and service sectors, e.g. car manufacturers and IT software companies

They Cage the Animals

They Cage the Animals at Night is a heart-dropping autobiography novel. This book is written by Jennings Michael Burch, who is the main character. His father is an often drunk alcoholic and has left a family of six boys to his wife. Jennings is twelve years old, and is always trying to pull the family together and keep his mom from crying. The mothers main goal is to have a close family and has the obstacles of alcohol to do so. She becomes sick almost all the time because of her addiction. One day,randomly his mother became seriously sick and had bad stress related problems. Jennings was forced to go into a shelter home having nowhere to go. He was taken to the â€Å"Home of Angels† where he was treated very crucial. The last words his mother had told him were, â€Å"I'll be right back. † There the children were directed and demanded harshly. Soon a couple took him in their custody. They were even worse than the shelter, he was given small space to live in and a table to sit at all day. He was rarely fed, when he was fed, he was given some sort of gluey, grayish grub that tasted horrible. Eventually the husband reported that Jennings was getting treated too badly and was taken back. After a while his mom had picked him up. Christmas had come and they ate a turkey that was donated to them. No gifts were under the small tree they had gotten for free. He had started school again but had missed most of it since he was always in and out. Kids always called him by cruel names but managed to do good until summer vacation. He was then sent back to a shelter home called, â€Å"Saint Teresa’s. † He was treated badly, constantly getting into meanless fights, and begging to feel extremly lonely. He also got numerous bruises and cuts their. He eventually decided to run away. He did so and got caught and reported to the police. Eventually his mother came back to this shelter and picked him up. This time he lived in a more wealthier neighborhood and went to a new school. Jennings took a bus to school everyday and became very good friends with the bus driver, his name was Sal. He also was an orphan so he understood Jennings very well. Again his mother’s health problems came and to prevent Jennings from falling behind he got adopted by a wealthy family. He had a pleasant time and had lots of fun. He liked it, when he got comfterable his mother came to get him once again.

Event Handling and Web Forms Essay Example | Topics and Well Written Essays - 750 words

Event Handling and Web Forms - Essay Example An event takes place whenever the user performs an action. The user’s causes an event and when the web page reacts to this event true interactivity between the web page and the user is born. The start of event handling took place when Netscape version 2 browsers were launched; this browser supported JavaScript and hence also supported events. Netscape 2 supported only a few events. Mouse over and Mouse out were two events which became famous with this browser. The Netscape 2 browser was also able to detect the submission of a form, the resetting of form and the time when the page has completed loading (Jackson, 2007). However the problem started with the advent of browser wars between Netscape and IE. Both of them created completed incompatible event models. Thus at present we have to deal with three event models – the Netscape navigator 4(NN4), Internet explorer 4 and the most recent one – W3C model. The first step to ensure cross browser compatibility is to reg ister the event handler. There are four main ways of registering the event handler – inline, traditional, W3C and Microsoft. The best method is to use the traditional method as it is completely compatible across all the browsers and will not cause any problem in any of them. After registering the event; the actual script writing takes place. ... The area where the browser computability is the least is reading out the properties of the event. In this we have to ensure that very detailed object detection is used. The first step should be check if the property exists in the browser and if it does only then should the value be read out (D Flanagan, 2011) The last thing to be decided is the event order. The code –writer has to see if he wants the event to bubble up and if that is not the desired result; the propagation of the event should be stopped. The compatibility between different models is a problem; however if we take in to account the precautions mentioned above a workaround can be easily found for all the platforms. DQ 2 Web Forms Since their inception in the early 1990’s, Web forms have become the essential interface of the transactional Web. They are a central component of e-commerce applications and are use to collect business critical information. It has also been said that Web forms are changing the pa radigm of Business workflows. Do you agree with this? Discuss this in relation of Business workflows and data collection at various points of these workflows. Any company that is engaged in e-commerce has to deal with information at three stages – ordering of a product, processing of that order and shipping the product to the customer. Different information needs to be available at these three points and also needs to be transferred from one point to another. Web forms are one of the most exciting innovations of modern times. They allow the business to interact directly with clients, prospective customers and even the employees of the organisation. With the advent of web forms business workflows of

What factors influenced the evolution of Nazi racial policy from Essay

What factors influenced the evolution of Nazi racial policy from 1933-1939 - Essay Example The racial policies of Nazi targeted peoples,  specifically the Jews, as well as the  Gypsies, handicapped and homosexual people. The Nazi racial policy consisted of two components: eugenics and racial extermination. The Nazis therefore attempted to keep their â€Å"race† free from illnesses and abnormalities (eugenics) and keep Aryan race sealed to other †inferior† races.  The eugenics factor saw the Nazis initiate a forced sterilization of hereditary ill and performed euthanasia (emergency killings) to nearly 200,000 physically and mentally disabled Germans.   The other component of the racial policy, racial extermination, was initiated so as to persecute and suppress all non-Aryans, starting with the Jews. However, the gypsies were also incorporated in this melancholic form of â€Å"apartheid†. The belief was that non-Aryans created danger against the German blood as well as the German Volksgemeinschaft (‘people’s community’). The policy also included laws of racial expulsion: the Jews were compelled to emigrate. The fact that this policy was so much successful in Austria in 1938 saw it introduced inside Germany under the motto: Germany for Germans! The eventual leader of the party, Adolf Hitler, was appointed the Chancellor of Germany, in 19933, by President Paul von Hindenburg. Hitler quickly established a totalitarian regime referred to as the Third Reich, and under this the party gained nearly unlimited power. Nazi philosophy emphasized the racial purity of German people. It persecuted those it viewed as either enemies or Lebensunwertes Leben, meaning "life unworthy of life". This consisted the Jews, Roma, Arabs, Slavs, Africans and h77omosexuals together with Jehovahs Witnesses, the physically and/ or mentally disabled, socialists as well as communists. To execute these beliefs, this party and German state that it

The Olympic Games Essay Example | Topics and Well Written Essays - 500 words

The Olympic Games - Essay Example However, there was not enough positive response from the delegates. That was actually devised for the study of amateur sports, he again voiced his view on the revival of the Olympic Games and was delighted when the other countries participating in the Congress agreed with him. Following this consensus, delegates decided to have Coubertin construct a committee, comprising members of various countries, to conduct the first Modern Olympics in Athens, Greece. That committee headed by Demetrious Vikelas from Greece oversaw the preparations for the games and that committee only became the later day and now functioning International Olympic Committee. So, Pierre de Coubertin is widely-acknowledged as the originator of the modern Olympic Games, along with Demetrios Vikelas. The three Latin words of Citius, Altius, and Fortius became the Olympic motto, with Coubertin himself proposing after having borrowed it from his friend Henri Didon, a Dominican priest who taught the sport to students. Th e games started at the Athens’ Panathenaic Stadium in a celebratory mood on 6th April 1896 and concluded on 15th April. â€Å"The modem games were inaugurated in style, with the ritual and fanfare that Coubertin felt was essential to their social purpose.† Competitors came from 14 nations, with around 245 athletes, all of whom were male. From those beginnings, the games continued to take place with increasing number of countries and athletes every four years, with the exception of the years during the World Wars.

2008 May issue of Women's Health Magazine Critic Essay - 1

2008 May issue of Women's Health Magazine Critic - Essay Example Articles such as Burn More Fat were the highlight of this issue of Women’s Health Magazine and the lead article was assisted by the picture of a slim and trim model. In a time where increasing criticism was being given to the extreme to which models were going to look as slim as possible, this was a brave move on the magazine’s part but was a move executed very intelligently since the magazine was strewn with complimenting articles on good health and physical fitness altogether. It was apparent that the issue of the magazine had chosen to bring together a combination of looks as well as health in this issue. The article also held a subscript which gave the article a tacky sort of appeal. The subscript said A Rock Solid Body by 1st June. This was not a particularly wise decision since not all women desire having a rock solid body and a large number of women still choose to look womanly and feel soft and comforting to their partners when they are in their presence. In thi s regard, the article seemed quite out of place in the magazine that was sporting other articles that focused on the woman’s health. This article seemed to go a little overboard. However, other articles such as Lost in Translation – What he’s trying to tell you were quite amusing and entertaining and needless to say, it was articles such as these in the May issue of Women’s Health Magazine that kept the reader riveted. Moreover, it was articles such as these that drew the attention of the reader towards the magazine in the first place. Designed for the reader’s amusement and relationship intelligence, this was an article that must have been responsible for a significant number of sales for the magazine since it stood out amongst the rest of the articles in the fact that it was the only article on relationships in the entire May 2008 issue of the magazine. Perhaps the first thing to catch the reader’s eyes was the article All New Way’s to Healthier Eating which

Who was the best secretary of state and why Research Paper

Who was the best secretary of state and why - Research Paper Example It is difficult to rate any one above others because of the diversity of problems faced and managed by these secretaries in the past. John Quincy Adams, William Seward John Hay, Henry Kissinger, Collin Powel and Medline Albright were some of the most famous American state secretaries in the past. However, in my opinion, current American state secretary Hillary Clinton seems to be the best secretaries of all time. This paper analyses the capabilities of Hillary Clinton as the secretary of state. â€Å"There is a growing bipartisan consensus that Hillary Clinton is the best ever Secretary of State, US President Barack Obama has said. His decision to appoint Clinton as the Secretary of State was one of his better decisions† (Clinton best ever Secretary of State: Obama). Obama’s opinion about Mrs Clinton’s performance as secretary of state cannot be taken lightly. It should be noted that Hillary Clinton was the major rival for Obama when he competed for the Democrati c Party candidature for president ship. I rate Hillary Clinton as the best ever secretary of state because of the fact that no other state secretaries in American history were faced such challenging situations as Hillary did. It should be noted that terrorism and global recession are some of the most challenging situations for America at present. ... As a secretary of state, it was the duty of Hillary to convince Arab world about the necessities of war on terror and she did succeed in doing so. Moreover, some kind of revolutions are taking place at Arab world now, especially in countries like Libya, Egypt, Tunisia etc. Moreover, agitations already started in countries like Bahrain, Syria and Saudi Arabia. America has a significant role to play in the political developments in these countries. It should be noted that Libyan revolution was successful only because of NATO’s involvement. Same way, America has to decide whether to support or oppose the democratic movements in countries like Bahrain, Syria and Saudi Arabia. Bahrain and Saudi are some of the closest allies of America in the Middle East and therefore, it is difficult for America either to support or oppose agitations in these countries. Hillary Clinton has a major role to play in shaping America’s policies towards these countries. Iran’s ambition to become a nuclear power was another challenging situation for Hillary. Iran is the country in Middle East which raises strong challenges to America’s interest in this region. Allowing Iran to become a nuclear power is not good for the interests of America and Hillary had a major role to play in preventing Iran from developing nuclear arsenal. At the time of writing this paper, Iran has threatened that they are going to close Hormuz gulf and disallow the passage of oil tankers through this region. â€Å"Iran threatened to stop the flow of oil through the Strait of Hormuz if it became the target of an oil export embargo over its nuclear ambitions, a move that could trigger

READ ON THE INSTRUCTION Assignment Example | Topics and Well Written Essays - 250 words

READ ON THE INSTRUCTION - Assignment Example However, some critics argue that this program just influenced women to have a baby earlier, rather than to have more babies. Evidently, the fundamental intention of this program is to increase the number of babies a woman has and thereby increase the overall birthrate of the country. In order to improve the chances that this program’s economic incentives would truly increase the birthrate, it is recommendable for the government to increase the amount of payment with respect to the number of babies. When women are paid on the basis of the number of babies they have, they are likely to give birth to more babies. Similarly, it would be a good idea to double the payment to the women who deliver their third of fourth baby. The government can consider some other attractive offers such as cars, laptop, or free electricity to women who conceive third or fourth time. The government may also consider opening a bank account in the name of newborn infants and bearing their full life expenses till they reach a particular age limit. Such alterations to this program may influence women to have more babies rather than to have a baby earlier. In addition, the government must pay all the hospital bills related to pregnancy/delivery and provide women with nutritional foods for some months post delivery. So as to determine whether or not this program really assists the country to increase its birthrate, the government can perform periodical census programs. Evaluating the increases in the country’s total tax revenues is also a potential strategy to analyze the performance efficiency of the program implemented. Finally, analyzing school entry data at primary classes can be a practical way to assess the outcome of the

Financial hedging techniques Essay Example | Topics and Well Written Essays - 2000 words

Financial hedging techniques - Essay Example The approach to decreasing the possibility of a loss from an investment is usually undertaking an additional investment for purposes of upsetting loss in the future. As hedging minimizes the possibility of a loss occurring, it also minimizes the profit potential. A large firm or corporation is defined differently depending on the country and the industry under which it operates (Fonseca and Rustem 2012: 2530). For instance, a large firm in a developing country may be considered as a small firm or a medium one in a developed country. In addition, a large firm in the retail industry may be regarded as a small firm relatively to a large firm in mineral and mining industry within the same nation. Generally, the size of a firm is determined by considering different organizational aspects including the turnover, the amount of profits made, the number of employees and the number of countries in which it operates. Typically, a large firm employs thousands of employees and may operate in more than one country, have annual revenues more than billion dollars. Large companies also own huge valuable assets spread across different regions within or without a country. All large firms are also considered as autonomous legal entities. This means the owners h ave limited liabilities. Examples of large firms include Wal-Mart Inc, grocer J Sainsbury, Royal Dutch Shell, SABMiller, Toyota Motors Corporation and The Boeing Company. Every firm that accepts foreign currency as part of its payment or receipts faces currency risk. Currency risk can be defined as is a type of risk that emanates from the changes in the price of a currency against other currencies. Hedging techniques refers to the different strategies used by firms to minimize the risk on investment. The hedging techniques used vary from one organization to the other depending on the nature of the investment and the size of the company (Wang, Wu, and