Market Research Report on printing industry Essay

Market Research Report on printing industry - Essay Example Print is used in business to create logo and advertisements to stand out in the market place. Companies often prefer their stationeries, be it business letters, pamphlets or catalogues to be customized and according to their requirements. This strategy of brand building is applied by all the companies. This is where the print industry enters the world of business related print products. In general market where print products are sold as leisure products, print industry has a strong hold. Products like Cards, customized stationeries, and craft products have given print industry a very distinct market to focus on. The print industry is also accredited for the production of lot of educational material. The print industry market is divided basically into three distinct market segments – Corporate sector, Gifts and Entertainment sector and educational sector. The print industry has witnessed gradual and steady growth, the demand for print products have increased considerably in the market. A lot of speculation had surrounded the print industry during the electronic media revolution. ... Identification of a Small and Medium Sized Enterprise The European market alone has 132,000 functioning business houses involved in printing industry. This comprises of 85% of SMEs. These SMEs have less than twenty employees each yet they are able to rake 105 billion EUR as annual turnover. The global printing market is dominated by the European printing companies. Most of the printing companies depending on their size are involved in export. Globally the printing market is very much static and not very dynamic in its growth. Most of these companies operating in printing industry are Small and Medium enterprises run by Entrepreneurs. These entrepreneurs have creative bent and open a medium size businesses. However they do lack the expertise in operating the business aspect of the industry. Most of these companies have issues like resource sharing, creative differences and networking as major barriers towards growth. The SMEs also have to face fierce competition from players who are b etter established and are conglomerate in their operations. Finance becomes a huge criterion for these SMEs as expanding in new market especially in other countries requires a substantial capital. Internet and electronic media although has not been able to completely take over the print sector but does have some influence on the print industry. Thus, economy of scale and the fad of new media have made an impact on the growth of SMEs in print industry (Batgraphs, 2011, p.6) One of the most important aspects for the small and medium enterprises in the printing industry is the incorporation of recent technology in their operations. The introduction of advanced and improved tools in the area of printing has been very rapid.